One of the most famous musical festivals in the world has taken the name of your city, but you get left out of the action. This is the position the city of Coachella, a city of 44,132 on the eastern edge of the valley that is 96% hispanic, has been in for over decade.
Now the city has joined the regional hotel boom by approving the Rancho Las Flores Hotel Resort, a 34 acre project consisting of a “AAA three-diamond hotel” and 150 bungalows that will provide 626 beds in total. The city and developers hope at least some of the rooms will be available before next years festival.
As part of an effort to promote more hotel development, the city also passed a hotel incentive program that matches one offered by Palm Springs.